在线阅读本书 According to advertising legend Phil Dusenberry, business ideas may or may not be valuable, but true insights are much rarer than ideas and much more precious. A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of t...(展开全部)

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. 点击链接进入中文版： 一个广告人的自白

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players. What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from ...(展开全部)

◎聯合推薦 肯夢國際股份有限公司負責人／朱平 BBDO黃禾廣告董事長／李素真 廣告雜誌發行人／段鍾沂 智威湯遜執行創意總監／常一飛 格林文化發行人／郝廣才 聯廣廣告公司創意總監／黃守全 李奧貝納執行創意總監／楊乃菁 網路家庭國際資訊（股）公司董事長／詹宏志 微風廣場藝術總監／廖曉喬 國立政治大學廣告學系教授／賴建都 王品集團董事長／戴勝益 是誰敢在天王麥可‧傑克森的太歲頭上動土，竟然一把火將他的頭髮給燒了？ 那個人就是廣告創意大師唐森貝瑞！ 國內、外重要人士一致推崇的傳奇人物！ 「吉列，男人最好用的刀！」 「它不是電視，它是HBO！」 「VISA卡──你想去的任何地方，它無所不在。」 「我們為生活創造美好的事物！」（奇異公司） 這些經典廣告都是來自廣告創意大師唐森貝瑞和他所領導的創意團隊。這位一手將紐約BBDO廣告公司打造成創意發電廠的傳奇人物，將在...(展开全部)

The first volume in the hugely popular and highly acclaimed epic fantasy series, A Song of Ice and Fire. There is passion here, and misery and charm, grandeur and squalor, tragedy, nobility and courage.Now a major Sky Atlantic TV series from HBO, starring Sean Bean. Summers span decades. Winter can last a lifetime. And the struggle for the Iron Throne has begun.It will stretch ...(展开全部)

The first volume in the hugely popular and highly acclaimed epic fantasy series, A Song of Ice and Fire. There is passion here, and misery and charm, grandeur and squalor, tragedy, nobility and courage.Now a major Sky Atlantic TV series from HBO, starring Sean Bean. Summers span decades. Winter can last a lifetime. And the struggle for the Iron Throne has begun.It will stretch ...(展开全部)

Peter Watson's hugely ambitious and stimulating history of ideas from deep antiquity to the present day&#8212from the invention of writing, mathematics, science, and philosophy to the rise of such concepts as the law, sacrifice, democracy, and the soul&#8212offers an illuminated path to a greater understanding of our world and ourselves.